When a company hires a business website, they get excited about the new acquisition and check it daily to see updates and performance. However, business owners have many activities on their to-do list, and checking their website is usually left behind, prioritizing their main money-making activities. A website maintenance company can help maintain your website updated, healthy, clean, and usable. There are three main reasons why you should invest in the maintenance of your website:
TRANSMIT PROFESSIONALISM AND PRESERVE YOUR CORPORATE IMAGE.
Your brand is so much more than a beautiful logo; your brand is also all the experience the potential customer has when they interact with your physical store or virtual store. Your website is a reflection of your presence in the virtual world. A well-designed, fast, and professional website reflects you are a professional company, and the potential customer have more trust in you.
CONVERT VISITORS INTO CLIENTS
There are many strategies to attract traffic to your website, such as SEO, paid ads on Google (SEM), social media, paid ads on Social Media (SMM), PR campaigns, traditional marketing, and so on. However, when you have those potential customers on your website, you need to convert them into paying customers or a loyal audience that maintains your business running. If a potential customer lands on your website, and it loads slow, finds broken pages and outdated images, or gets confused and can’t understand how to navigate easily, they will get bored and abandon your website. A website that looks fresh, engaging, consistent, and professional will improve the chance of retaining that visitor for longer.
MAINTAIN YOUR WEBSITE SAFE
The most important reason you should maintain your website updated is security reasons. If you are using WordPress or Wix, plugins and themes not updated are an easy target for hackers that can find vulnerabilities and enter into your website. Website maintenance tasks such as installing software updates, maintaining security programs that check any vulnerability, and protecting sensitive data are vital. This is especially important if you collect and store customers’ information, for example, if you have an eCommerce with payment processors.