Refriplast is the biggest mechanical engineering company In Colombia.
Refriplast wanted to renovate its website and brand since they have been in the market for more than 25 years.
The website needed to be redone and adapted to the new brand guideline. They wanted to highlight their services and appeal to big enterprises. Only a few companies in Colombia have the capacity and the technology to offer this type of service on a big scale. Because of this, they wanted to show through the website the resources that this company has.
They wanted to have more digital visibility for their main services: campana extractora industrial, ductos de ventilacion, cuartos frios,
cuarto frio restaurante, ductos de aire acondicionado, cuarto frio bogota, mantenimiento aire acondicionado etc. Froztech created the SEO strategy and has increased the keywords’ position on Google by a 99% in a few months. The strategy includes: creating blogs, optimizing Google My Business, on-page and off-page SEO, the last tendencies in digital marketing, and constantly studying and analyzing their strengths and lagging areas. All these have allowed us to focus our efforts on the priority areas, and it has been the basis of the success of this SEO strategy. Refriplats have increased its sales by 40% since the website’s creation and the SEO strategy’s implementation.