optimizing search intent

How Are We Optimizing Websites For User Search Intent?

If you have been creating content for a long time, you would know that now you are asked to create content that agrees with the users’ search intent. This happens so your site can make it to the first pages on Google. Now Google wants you to deliver quality and relevant results to users searching for answers. Optimizing the website for user search intent has become the most important ranking factor to date.

This is also why search engines other than Google don’t get much traffic; it’s because their results are not up to the mark and are quite often utterly irrelevant to the query of the user.

Need a website optimized for Google SERPs? Call Froztech maybe?

What Is Search Intent?

Search intent deals with finding out why the user has entered a query into the search engine and what goal they are trying to accomplish.

The thing is, whenever someone enters a query into a search engine, they have something they are trying to obtain or achieve. Sometimes, a person comes a consultation because they want to learn something new, maybe they are searching for information, or they are looking for an item to buy. Search intent helps you find the reason and then integrates it into your content marketing approach and SEO.

If you can grasp the reason or goal people come up with when they are entering keywords in a search engine, then your site is sure to rank nicely with Google and receive the traffic you want.

Types Of Search Intent?

There are three types of search intent:

Informational Search Intent (Know):

Informational search intent is always used when people need to know about something, maybe a service or a product. People do information searches because they need an answer to a particular question or perhaps a solution to an individual challenge. The keywords in an informational search look like this:

  • What is
  • What are
  • Best ways to
  • Alternatives
  • How to

According to research, 80% of total search intent is made up of informational search intent.

Navigational Search Intent (Go):

Navigational search intent deals with a location or a particular website. Most people search through Google when they need to find out a webpage or a website. Keywords used in navigational search intent look somewhat like this:

Twitter login
Facebook
Amazon
Service/product name
Direction to
Locations near me

Transactional Search Intent:

This search intent is used when people are looking to make a purchase. Quite often, people already have an idea of what they are going to buy and are only searching for the best place to buy it from. Keywords that are used in a transactional search intent look like this:

  • Buy MacBook Pro
  • Order
  • Purchase
  •  Schedule

Optimization for informational search intent might not seem necessary since many think they have no direct monetary value. However, you must optimize your content for them. Many informational queries start with words that are similar to “how-to” and “what is” and “ways to” and so on. So it would be best if you made sure that the content you are making answers to these questions concerning your specific industry or field.

For example, if your site is about the sales of sunglasses, your informational search intent should be able to answer questions such as “Why sunglasses are good for you?”

Your webpage will rank on Google when your informational content satisfies the needs of users related to your industry. The best informational content can be created by utilizing

  • Videos showing users ways to do something
  • Blog posts giving users tips to perform a task
  • Infographics
  • Step-by-step guides

Providing quality informational content on your site will meet the needs of your users and make your rank higher on Google. This ranking will then bring in organic, quality traffic to your website.

How to Optimize for Navigational Search Intent

When we talk about navigational search intent, the user here is trying to find a site or a particular location. The possibilities are many, maybe the user has a website in his mind, or perhaps he doesn’t. Maybe it has a brand name and is trying to locate the site using that name. Optimization for navigational search intent means you are making your web pages more easily visible to people searching for specific websites or products.

The best ways to create navigational content is through:

  • E-books
  • Product demo videos
  • Presentation pages
  • List of products and services
  • Webinars
  • Landing pages

Google aims to deliver quality to the people, and it achieves it by understanding search intent. If you want your site to go in terms with Google, then you need to integrate the concept of search intent into your SEO strategy, something we at Froztech are fully equipped with. You need to know what the users desire and deliver the answers they need when they type in their queries. This is what search intent means, and Google will appreciate you for understanding it.

So get familiar with Froztech’s superior SEO services and optimize your website for user search intent and gain more traffic and sales. Contact us now.

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