Although they sound similar, Google Tag Manager and Google Analytics are two vastly different tools. Both the tools are often used interdependently. Google Tag Manager is a tool that is solely used for the management and storage of third-party code. With the Google tag Manager, generating reports, or conducting analysis is not a possibility.
On the other hand, Google Analytics is for creation of reports, as well as for conducting a thorough analysis. Furthermore, Google Analytics can carry out all types of reportingincluding conversion reports, e-commerce sales, the website’s bounce rate, the time spent on the page, and custom segments.
Google Analytics & Google Tag Manager
Google Analytics and Google Tag Managers work with each other to bring us the best data of our campaigns.
What is the Role of Google Analytics?
How does the Google Tag Manager Simplify the Process?
Adding Google Analytics tag codes to each page and the feature of the website is extremely time-consuming. This is where Google Tag Manager steps in. Google Tag Manager is a tool, which enables you to fire off different types of codes (tags) to your website. It makes you in charge of selecting the time and triggers for when certain tags should fire. With GTM, you would not have to change or add to your website’s code. Google Tag Manager functions by enabling the sharing of information retrieved from one data source, such as your website, with another data source that analyzes the data (Google Analytics). This tool is extremely expedient as you would not have to create and manage a variety of tags, as they are stored in a single place.
Similarly, the triggers in GTM enables the firing of the tag. The triggers inform the Google Tag Manager about when you want the tags fired. Variables, on the other hand, are additional pieces of information that your appointed tag or trigger may require for a particular function to work.
How Google Tag Manager and Google Analytics can Work Together?
While GTM manages the tags, Google Analytics carried out the analysis and the generation of reports. For example, if you desire to track all the outbound links present on your website, you can do this by selecting category name, action, and label in the Google Tag Manager. Next, you can go to Google Analytics and search for reports under the offsite links tab presented under the man category of behavior. Using the two together, you can either review the event actions or gain access to full reports.
How are Google Tag Manager & Google Analytics beneficial for your online business?
For the improvement of your business, you must integrate Google Analytics and Tag Manager into your business website. This will allow you to have near-perfect data of your website performance. On that basis, you can craft your next business strategy to perfection. The only thing that trouble you is the complicity of both the Analytics and Tag Manager. This where you can have your SEO agency or web development company to help you out. It would be best that you hire a web development company that can provide you an all in one solution. At Froztech we will be happy to help you. Using Google Tag Manager and Google Analytics together can save a lot of time and budget reserved for your website. With GTM, you can easily manage your tags and issue them to a variety of features on your website. If you want to keep track of your website traffic and its performance then allow Froztech to streamline the Google Analytics & Tag Manager integration process for you.