Explaining the roles: Google Analytics Vs Google Tag Manager

Explaining the roles: Google Analytics Vs Google Tag Manager

Although they sound similar, Google Tag Manager and Google Analytics are two vastly different tools. Both the tools are often used interdependently. Google Tag Manager is a tool that is solely used for the management and storage of third-party code. With the Google tag Manager, generating reports, or conducting analysis is not a possibility.

On the other hand, Google Analytics is for creation of reports, as well as for conducting a thorough analysis. Furthermore, Google Analytics can carry out all types of reportingincluding conversion reports, e-commerce sales, the website’s bounce rate, the time spent on the page, and custom segments.

Google Analytics & Google Tag Manager

Google Analytics and Google Tag Managers work with each other to bring us the best data of our campaigns.

What is the Role of Google Analytics?

Google Analytics tracks, stores, and creates reports for the data about your website. The tool provides an answer to many questions. Questions such as: ●What is the total number of people who visit your website in a day?●What location are your visitors from?●What is the bounce rate of your website’s pages?●Which specific pages/ features of your website your visitors prefer? However, on its own, Google Analytics has a limitation. While the tool can track user interactions on your website’s page, it can only achieve its objective if a tracking code ( GA Javascript code snippet) is integrated into all the pages of your website’s code, something that only a website development or SEO company can help you out with.

Additionally, if you desire to track user interaction in regards to the specific features that are present on your website, you would have to ask your website development agency to add custom tags in the pages of your website’s code.  Following this, when the interaction does take place on your website, the Javascript snippet sends off the acquired data to Google Analytics, where it is analyzed and converted to reports. However, if you are relying solely on Google Analytics, you would need to hire a development company who can add code for custom tags in your website’s page.However, this process can be expensive and time-consuming. It could take a period of at least a few months to get your tags active on the website.

How does the Google Tag Manager Simplify the Process?

Adding Google Analytics tag codes to each page and the feature of the website is extremely time-consuming. This is where Google Tag Manager steps in. Google Tag Manager is a tool, which enables you to fire off different types of codes (tags) to your website. It makes you in charge of selecting the time and triggers for when certain tags should fire. With GTM, you would not have to change or add to your website’s code.  Google Tag Manager functions by enabling the sharing of information retrieved from one data source, such as your website, with another data source that analyzes the data (Google Analytics). This tool is extremely expedient as you would not have to create and manage a variety of tags, as they are stored in a single place.

What Else..?

Additionally, Google Tag Manager further allows you to test out the tags. This helps ensuring the tags are functioning properly (like when you click an icon). What’s more, you can change your tags and their function without the additional effort of changing your website’s code. The alternative provided by GTM is that you can simply make the required changes in the tags via the GTMinerface and publish your changes instantly. Google Tag Managers has three key elements- tags, triggers, and variables, that allows it to work efficiently. The tags are code snippets or tracking pixels, which informs the GTM about what needs to be done. There are many tags which the GTM is compatible with. They are ●Google Analytics●Adworks remarketing code●Facebook pixel code●Heatmap tracking code●Adwords Conversion Tracking code●Any custom HTML/Javascript code.

Similarly, the triggers in GTM enables the firing of the tag. The triggers inform the Google Tag Manager about when you want the tags fired. Variables, on the other hand, are additional pieces of information that your appointed tag or trigger may require for a particular function to work.

How Google Tag Manager and Google Analytics can Work Together?

While GTM manages the tags, Google Analytics carried out the analysis and the generation of reports. For example, if you desire to track all the outbound links present on your website, you can do this by selecting category name, action, and label in the Google Tag Manager. Next, you can go to Google Analytics and search for reports under the offsite links tab presented under the man category of behavior. Using the two together, you can either review the event actions or gain access to full reports.

How are Google Tag Manager & Google Analytics beneficial for your online business?

For the improvement of your business, you must integrate Google Analytics and Tag Manager into your business website. This will allow you to have near-perfect data of your website performance. On that basis, you can craft your next business strategy to perfection. The only thing that trouble you is the complicity of both the Analytics and Tag Manager. This where you can have your SEO agency or web development company to help you out. It would be best that you hire a web development company that can provide you an all in one solution. At Froztech we will be happy to help you. Using Google Tag Manager and Google Analytics together can save a lot of time and budget reserved for your website. With GTM, you can easily manage your tags and issue them to a variety of features on your website. If you want to keep track of your website traffic and its performance then allow Froztech to streamline the Google Analytics & Tag Manager integration process for you.

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