The coronavirus has shifted the paradigm of the world & digital marketing. Every market on the planet has been impacted by the global pandemic. In the business world, smaller companies, which do not have an impressive online presence, are struggling the most.
This is since the survival of businesses is now in the hands of the computerized world. Companies that deny surrender to the requirements of the digital realm may not be able to pick themselves up after the pandemic is over.
As a result, your business needs to make itself visible to the target demographic by boosting your online presence. Take a look at the following five digital marketing ideas that can increase your online presence and save your business from a financial meltdown.
Digital Marketing & Coronavirus
Put social media to good use- connect with your audience
It is now a well-known fact that customers are attracted to brands that show their human side. Traditional marketing methods are now considered off-putting and obnoxious by the target audience. Therefore, social media provides a platform for companies to bridge the gap between themselves and their audience demographic.
You can increase your brand’s online presence during COVID-19 by uploading helpful information for your followers. For instance, you can provide stats on the number of cases identified, you can post daily reminders for people to wash their hands, or you can give out helpful tips on how to survive the quarantine life.
In addition to this, you can market yourself on social media platforms by presenting your company’s empathetic side. For example, if you are a restaurant owner who has delivered free meals to healthcare workers, you can create a post thanking the service of the medical community. This post would not only show your brand’s caring attitude, but it can also make you stay relevant online.
Prepare strategies for the future
While the time for the coronavirus is uncertain, it is a known fact that the virus will go away eventually. When that time does come, your business should be prepared to handle the changes that come with the world’s re-opening. For this reason, your business needs a long-term Search Engine Optimization (SEO) strategy.
You can work on the SEO marketing campaign during the coronavirus period by coming up with ideas that make sure that you are remembered. You can use SEO to increase traffic on your website and increase the exposure of your brand. This way, when everything goes back to normal, you can enjoy the influx of new customers, as well as your loyal band of the usual client.
Benefit from using local SEO strategies
During COVID-19, using local SEO plans can be extremely beneficial for your business. At this time, all potential customers have limited options, as they are stuck at home. Therefore, they are most likely searching online for items or services, which are local and near their residential place. Keeping this in mind, you can create landing pages that offer a discount to the residents, or you can provide geo-location services, which can increase your brand exposure and introduce you to local customers.
Work on optimizing your website
The global pandemic could just be the perfect time for you to work on improving your website. As you may not have as many responsibilities in quarantine, you can finally invest time and money to optimize the user experience for your website.
You can use the free time to explore your competitor’s website and understand the features that work for them. You can integrate the said features in your web design to strengthen the user-friendliness of the interface.
The quarantine period can also provide you with the time to refresh some of the content featured on your website. You can SEO techniques to add fresh, helpful, and updated content, which can land you a higher ranking on the search results page.
Consider employing Pay Per Click (PPC) marketing
The cost for Pay Per Click (PPC) has declined considerably during this hard time. Considering this, using PPC marketing can be an intelligent and budget-friendly move for your business. PPC can help you attract more traffic to your webpage, thus allowing you to increase your visibility online. Using PPC during COVID-19 can subsequently elevate your company’s online presence. You can reap the benefits of this strategy after the lockdown is over, as you may be able to gain more potential customers.
Regardless of what your business is selling, it is of the utmost importance for your brand to stay relevant and visible for your audience demographic. Without an online presence, your business can suffer a digital death. Therefore, employ the aforementioned techniques to ensure that you stay virtually seen, heard, and connected- especially during the social distancing era.
Are you in need of a web development project or an effective SEO strategy for your business website? Then contact Froztech right now for the perfect online web solution.