Deuce Doubles is a boutique that provides high-end women´s tennis apparel
Founded in 2020, the company is a very successful e-commerce located in the United States. The founder, Ana Dean, has developed her own products, crafting her designs with thoughtful and unique details. The company sells various articles in its store, such as skirts, tops, dresses, hats, and much more, all dedicated to tennis for women.
Deuce Doubles is also committed to helping the tennis community worldwide by promoting sports. As a company, they believe that every child and adult has a chance to play the sport they love. Therefore, for every sale, they donate a percentage to help build tennis courts for kids and adults that can’t afford to play.
Deuce Doubles wanted to build an e-commerce website that blended optimization and a visually engaging interface
We made a design based on the ease for the customers to find products and navigate the website effortlessly. This made the purchase process simpler and quicker for the visitor, improving sales for the company.
Our design was based on optimizing the user experience on the site, creating a simple, visually engaging website yet practical for the sale process. Drawing the customer’s attention from the very first moment and showing the products as soon as they arrive on the page.
Deuce Doubles was looking for an e-commerce website adjusted to their customer’s needs
The client requested a development that provided an excellent user experience, loading time, and performance.
We developed an eCommerce website with the ability to receive different payment methods, such as Link, Amazon Pay, coupons, gift cards, and credit cards. We arranged the page to be able to program automatic shipments through FEDEX.
Deuce Doubles needed an architecture that was scalable, elastic, Resilient, and Fault-tolerant. It needed to adjust to their needs for a fast customer experience at the time of sale.
The architecture was done with AWS because it is the best platform. Using services such as WAF, RDS, and Cloud front allow a better user experience. This architecture was built based on the six pillars of the AWS Well-Architected Framework: Operational Excellence, Security, Reliability, Performance Efficiency, Cost Optimization, and Sustainability. All this gave the basis for excellent load speed, performance, and reduced operational fees.